About us

Our business has been operating for the last 27 years & I have been designing Sudanese Thoups for the last 15 years.

What got me into it was my love for design and colours. Ever since I was 10 years of age I would look in amazement at different geometric designs or interesting symmetrical patterns and try to find out what makes a design pretty to the eye. I started designing at the age of 20 after a few customers noted how significant it was to select exclusive patterns & how it was important for the buyer who made the long trip to London, not to be disappointed when returning back what they bought only to find the same goods being sold in Sudan or a Gulf state. So exclusivity is the key to our success.

Right now, 80-90% of our products are of our own creation.